Each year, the first full week of August marks the beginning of the Sturgis Motorcycle Rally, during which time, the Saloon could average 20,000 guests each night. It was open from late March/early April until mid-November (weather permitting), and was busiest during the annual week-long Sturgis Motorcycle Rally.
The indoor/outdoor bar included several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent, and parking for thousands of motorcycles. The world's largest biker bar, it was located on 30 acres of land purchased in 1999 by Michael Ballard. The series chronicles the daily operations of the bar for which it is named − the Full Throttle Saloon in Sturgis, South Dakota.
Full Throttle Saloon is an American reality television series that premiered on November 10, 2009, and originally aired on truTV.
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